As it becomes tougher and tougher to gain visibility on social media, it’s important for small businesses, artists and other creators to utilize other means of engaging with their customer base. Email marketing has been around for a long time, but recently has proven it’s necessity and benefits. Anne uses Mailchimp as the platform for her email marketing services. Services range from monthly newsletters informing customers about what’s new with your business to ongoing strategies to reengage former customers through website promotions. Anne recommends a package with both email marketing and blogging to get the most from your digital marketing strategy.